While some organisations run ongoing Recycling Appeals, others choose to run short campaigns with specific end results. These campaigns often involve a targeted marketing approach to get people engaged. Read on to see some of our recent programmes.
 |
 |
 |
| Avis | Celtic FC | Guardian Media Group |
 |
 |
 |
| Pride | Rangers FC | River Island |
 |
||
| The Salvation Army | ||
Avis
Avis Group, a leading car rental company, decided to run a Recycling Appeal to enhance the CSR credentials of Avis UK and engage their customers in a new way. Through a partnership with Universal Studios, participants in Avis’ Recycling Appeal were given the chance to win a luxury trip to Goa, featured in the film The Bourne Supremacy. Dedicated Freepost envelopes were designed to encourage and facilitate participation in the Recycling Appeal by promoting the release of the Hollywood blockbuster, The Bourne Supremacy. Envelopes were placed in every Avis UK hire car and were displayed in all Avis outlets in specially designed dispensers.
Celtic FC
As part of a ‘Celtic go Greener’ campaign, Celtic Football Club ran a Recycling Appeal to encourage fans to use their unwanted mobile phones to support the Club. Supporters of the campaign had opportunity to win VIP Hospitality, a Henrik Larsson Magnificent 7 merchandise pack, and a home shirt signed by the Celtic first team. Freepost envelopes were distributed to fans through the supporters’ magazine and distribution at the game, and the campaign was supported with publicity including match day announcements, inserts, E-flyers and media coverage.
Guardian Media Group
Guardian Media Group (GMG) runs an annual charity appeal with their five Real Radio and Smooth FM stations encouraging companies to sign up and get their employees to bring £1 to work. To enhance the 2005 campaign’s success and increase revenue for the five benefiting charities, Redeem teamed up with GMG to encourage participants to bring an old mobile phone into work as well as their £1. Redeem gave £4 for every reusable phone turning the participants’ £1 donation into £5 without it costing them a penny extra.
Pride
Pride is a charity that supports the LGBT community in the UK. In 2005, Pride decided to run a Recycling Appeal as a socially responsible means to raise money for the charity. Freepost envelopes were distributed at LGBT venues across the UK in the lead up to the Pride Festival Fortnight, and were handed out on the street at Pride Day itself. Money raised will be used to support a long-term scheme to open a London LGBT Community Centre, providing a non-scene place for groups to meet, hold seminars, rehearse or hold meetings.
Rangers FC
In 2005 Rangers Football Club choose to undertake a Recycling Appeal to generate revenue for The Rangers Charity Foundation without asking the supporters to dip into their pockets. Freepost envelopes were distributed at Rangers home games at Ibrox Stadium and in the club’s Rangers News magazine. They were also distributed along with match tickets sent to supporters. Money raised from the Recycling Appeal was shared among the Charity Foundation’s 2005 partners: Capability, Sense and Revive.
River Island
River Island has around 200 stores on the UK high street with a growing international franchise. With a goal of increasing River Island’s CSR activities, the retailer launched a Recycling Appeal in 2005 to raise funds for Fashion Targets Breast Cancer. 150,000 River Island account card members were sent Freepost envelopes through a Direct Marketing campaign to launch the nationwide River Island Recycling Appeal.
The Salvation Army Trading
The Salvation Army is one of the world’s largest charities, raising significant funds through their recycling efforts. Recycling mobiles and cartridges was an obvious progression for The Salvation Army, allowing further support of their work with people in need around the globe. As part of The Salvation Army’s clothes, jewelry and shoe recycling efforts, Freepost envelopes were delivered door to door in several regions across the UK. Home owners had the opportunity to leave the filled envelopes for collection a week later, or send them in the post to the Recycling Appeal.
